GURIA is a sustainable womenswear brand that revolves around raising funds & awareness for charitable causes. Every season, a collection is designed and created for a new cause, and 50% of all profits collected go directly towards that specific fund.
Inspiration for each of these collections comes straight from the source (researching about their history, life, and culture), juxtaposed with elements from India, be it embroidery, prints or other minute details. GURIA is a mid-market level brand that uses natural fabrics from around the world to create beautifully crafted semi-casual wear.
Their motto is to ‘get and give back’ and their goal is to reach out to citizens all over the world, encouraging them to donate through the fashion industry.